Start free - no credit card, no signup to run your first audit. Upgrade only when you want the AI-written fixes and higher limits.
Have a promo code? Enter it at checkout. Cancel anytime - no contracts.
The free plan is genuinely useful on its own - audit your site, grade a Google Business Profile, run a map-pack scan each month, and generate review replies. What you pay for on Pro and Agency is the part that saves the most time and closes the loop: HopHQ writing the actual fixes and content for you, competitor comparisons, the citation kit, and scheduled tracking that re-scans your businesses and emails you the progress. Agency adds white-label reports and a clients workspace to run your whole book. Not sure how it works? See the full process.
Here is the honest version: geo-grid map-pack tracking usually means Local Falcon, which meters you by the scan; a full SEO suite means Semrush at $129/mo. HopHQ bundles the geo-grid heatmap, a full-site audit, and AI-written fixes into one flat price from $29/mo - no per-scan credits, no enterprise contract. It sits between the cheap generic checkers and the $100+/month pro suites, and for a local business or small agency that is usually the sweet spot. See the side-by-side breakdowns:
Run your first audit free. No credit card. Upgrade only if you need more.
Audit My Website Free